Desacreditando 9 mitos comunes sobre las compras al por mayor

In 2017, global e-commerce sales totaled more than $2.3 trillion.

Obviously, a successful e-commerce site can make a lot of money. But to make a sale, you first need a product.

This is where bulk purchases come in. Buying products at wholesale prices and selling them at a profit is a common business model in the world of e-commerce.

But there's a lot of nonsense about buying wholesale. Read on as we debunk the nine most common myths about buying in bulk.

1. You can only buy wholesale with a big budget

Many people put off buying wholesale because they mistakenly think that you need to spend a lot of money to do it

Not so in absolute. Many wholesalers do not have a minimum order size, or the minimum order size is within the range of most e-commerce companies.

Obviously, the rules of buying in bulk apply: the more you buy, the greater your savings. However, it is entirely possible to start with a small budget and build your business until you can afford large orders and deep discounts.

2. Seasonal trends don't matter

Many people believe that if you buy in bulk, you are immune to fluctuations in supply and demand.

But seasonal trends affect wholesale purchases just as they affect any retail business. The demand is always higher during the holidays and it is necessary to plan accordingly. Anticipate the need for higher inventory levels to meet business growth, and remember that your competitors will be trying to restock at the same time you are.

3. Stick to What You Want

Buying in bulk doesn't mean you have to memorize one item and ignore all the others.

Wholesalers have a wide range of stock and their stock is always changing. If you only focus on buying the same products over and over again, you're missing out on items that could become your best sellers.

Take a moment to review the entire wholesaler's inventory. You may be surprised at what you find.

4. Buying wholesale online is the only option

We live in an online world, but that doesn't mean you have to run your business entirely on your laptop.

Many wholesalers have physical stores that you can visit. This helps determine the quality of the product you are purchasing, which is not always easy if you are based solely on photos on a website.

Meeting face-to-face with a wholesaler allows you to build a relationship and discuss prices and discounts that is not easy to do over email.

5. Cheapest is Best

The most appealing thing in starting an e-commerce business is finding the cheapest possible items that bring you the most profit.

While this may seem like a good idea, the cheapest item is equally cheap to all of its competitors. If everyone follows the same plan, your market will become saturated very quickly. The lowest price is not always the best guarantee of quality, and that certainly doesn't help repeat customers.

Finding the sweet spot between low price and high quality can be difficult, but it's worth the effort if you want your business to succeed.

6. Niche Products Are Easy to Find

Many startups think they just need to find a niche product that not many people sell, promote their website, and watch the money roll in. .

The problem with this plan is that niche projects are niche for a reason. If you can't find many sites online that sell left-handed forks, there could be any number of reasons. First, they're really niche, which means you'll have a hard time finding them for sale, especially if the prices are competitive. The second is that nobody really wants them.

Filling the gaps in the market can make money, but it's not worth filling all the gaps.

7. You don't need a relationship

Buy products, market your website, sell products, buy more products. Why do you need to interact with someone else?

You can run a business this way, but it's unlikely to grow sustainably. Building relationships with suppliers is just as important as building relationships with customers. Many wholesalers offer the option not to advertise on their website upon request. For example, if you buy by the pallet, you may be able to learn more about a discount offer.

But you'll never hear about these offers unless you start a conversation with the provider first.

8. Your taste is what matters

Buying in bulk is different than visiting a candy store. It might be fun to browse your inventory and pick your favorite, but it's not a smart business move.

To sell a large number of products, you need to know which products are selling well and which are not. The only way to learn is to work and do some research. At the end of the day, the customer is king. What matters is what the customer wants to buy, not what you want to sell.

9. Price Research Isn't Important

Another false belief many e-commerce companies have is that they can set their own prices without worrying about the rest of the market.

The temptation can be to set the margin as high as possible and assume that is the best way to make a profit. But a huge markup on zero sales is still zero profit. Conversely, setting your price too low means you may be making a lot of sales, but not optimizing your profits based on what consumers are willing to pay for your product.

Taking the time to do your research will pay off.

Looking for more great business advice?

If you're considering buying wholesale products for your eCommerce business and looking for more business advice, then we're here to help.

We offer a great series of articles with lots of useful information, covering everything from business and finance to website promotion. You are sure to find something that can help your business take it to the next level.